Concept deisgn and product development for a series of razor handles, in collaboration with Harry’s and Mode Lab. Instead of simply applying a texture to a product, we developed a 3D visual language to complement the Harry’s and Flamingo brands.
To explore the vast range of possibilities, we created a custom app that makes it easy to create and visualize custom texutures in 2D and apply it to a 3D model. This also enabled us to create the textures procedurally, so that the same geometric rules can be easily applied to a range of products.
Harry’s App Prototype
In addition to the Flamingo razor, we applied the concept to several others. The geometry produced by the application is manufacturing-ready, enabling us to go from concept to production in minutes.